Never Gonna Say I’m Sorry

• Released 1996, the third and final (in the US) single from “The Bridge”
• Written by Jonas as an attempt to recreate the “All That She Wants” sound (as written in the liner notes)
• Video directed by Richard Heslop, who also directed Beautiful Life.  Record Company Arista (in the US) decided not to release the video.
• Achieved only moderate success.  #17 in Finland, #18 in Chile.
• The single failed to chart in the US as the band stayed in Europe and the record company did little promotion.  Arista decided not to release any further singles from The Bridge in the US.
• This is the last music video in which Linn participates.
• Written by Jonas, Vocals from Linn and Jenny.  Produced by Denniz Pop, Max Martin and Jonas.
• Recorded and Produced at Cheiron Studios, Sweden.